Beaujolais Nouveau 2026
David Chelly, January 15, 2026
2026 release date
Beaujolais Nouveau is released every year on the third Thursday of November. In 2026, it becomes available starting Thursday, November 19, 2026, at midnight. This date traditionally triggers events at wine shops, wine bars, and restaurants, in France as well as internationally.
What it is
Beaujolais Nouveau is a young wine from the Beaujolais vineyards, north of Lyon. It is made mainly from the Gamay grape, prized for its approachable, immediate character. Its distinctiveness comes from a short winemaking process, often combined with carbonic maceration, which brings out very fruity aromas and a light structure. It frequently shows notes of red fruit such as raspberry and cherry, sometimes with more candy-like touches depending on the batch.
Why it is drunk young
Beaujolais Nouveau is not meant to age. It is best enjoyed in the weeks following its release, when its freshness and fruity character are at their peak. This is also why it is often presented as a convivial marker of the new vintage, rather than as a wine for cellaring.
Price and celebrations around the launch
Beaujolais Nouveau generally remains an affordable wine, but prices vary depending on the producer, the sales channel, and demand at launch time. Differences also come from logistics costs, especially for export, and the image of the vintage. Around the third Thursday of November, themed tastings and launch parties remain the most common format, with a strong presence in certain foreign capitals, notably Japan and several major European cities.
Origins and evolution
The tradition of the year's new wine already existed among winemakers, but the modern version of Beaujolais Nouveau took shape after the Second World War, when quickly selling part of the harvest helped cash flow. The official framework was set up in the 1950s, and the release date was fixed in 1985 as the third Thursday of November, which turned the launch into a global event. Advertising campaigns and "first bottle" delivery operations contributed greatly to its popularity, while also fueling an ongoing debate between festive enthusiasts and purists who see it as a highly marketed product.
What to eat with Beaujolais Nouveau
Its light, fruity style pairs well with a charcuterie board, terrines, roasted or grilled poultry, and simple everyday dishes. On the cheese side, soft-ripened and mild pressed cheeses generally pair without difficulty. It can also accompany vegetarian cooking based on grilled vegetables, quiches, or savory tarts. With Asian cuisine, it's best to aim for lightly spiced seasonings, and to finish, fruit desserts or apple tart remain solid options.
Serving tip
Serve it slightly chilled, around 12 to 14°C, to highlight its freshness and avoid making the alcohol feel harsher. A simple opening at the time of serving is usually enough, the goal being to keep the wine in its direct, approachable register.