NRF Retail's Big Show Europe (formerly Paris Retail Week)
David Chelly, January 21, 2026
From September 16-18, 2026 in Paris, NRF Retail's Big Show Europe brings together players from retail, e-commerce and related technologies. The event carries forward the spirit of Paris Retail Week while aligning more closely with the themes now shaping the sector: unified commerce, data, AI, in-store experience, media performance and logistics.
What is NRF Retail's Big Show Europe?
This trade show is aimed at retail professionals, brands and chains, as well as the ecosystem of service providers that surrounds them: emailing solutions, CRM, SEO and SEA agencies, social, e-commerce platforms, payment, delivery, fraud, data, analytics and optimization tools. In practice, it's a place to stay informed and make connections, where you can compare solutions and make contacts faster than by scheduling individual meetings.
Who really benefits
For a retail decision-maker, the value lies in consolidating a broad view, spotting trends that are becoming standards, and challenging current service providers. For an acquisition or CRM team, it's often a chance to get on-the-ground feedback on costs, performance and technical trade-offs. For an e-commerce leadership team, the benefit lies mainly in benchmarking and the ability to compare several options in one place, rather than in pure "training."
Program, content and quality of the talks
The talks mostly give visibility to companies and initiatives, with quality varying considerably depending on the speaker. In practice, the best approach is to select a few genuinely strategic sessions, then spend the rest of the time on the show floor and in short meetings. The event remains very focused on the French and European market, with a growing international dimension, but this doesn't yet make it a major event on a global scale.
Tickets, registration and access
Access is generally geared toward professionals, with online registration and a badge. Free admission often depends on your profile and the organizer's conditions, and a good experience on-site relies on solid preparation: register early, identify the useful conferences, plan meeting slots and arrive early in the day to avoid crowding at check-in.