Main Commercial Events
Marketing dates in 2026
January sales
All of France
January 8 - February 4
January sales
The January sales are a four-week period during which markdowns of -10% to -80% follow one another in stores across France and many other countries.
Taste Week
France
October 9 - 15
Taste Week
Taste Week is an event that aims to raise future generations' awareness of healthy eating and gastronomy. Created in 1990 in France, it is also held in Switzerland, Belgium, and other countries, but on different dates.
Black Friday
Worldwide
November 24
Black Friday
Across the Atlantic, Black Friday is synonymous with crowded stores, exceptional promotions, and jostling among overexcited customers. This "black Friday" or "crazy Friday" takes place every year the day after Thanksgiving. The concept is starting to spread in Europe.
Also worth noting
November 27, 2026: Cyber Monday, online sales in the USA and around the world