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Online reputation management

You’ve got the perfect resume, you aced the interview and you know the employer is bound to give you the job. But what if they do a cursory search of you on the internet and discover some things about you that would make them reconsider? Prior to the internet, what you did in your personal life was not your employer’s business. Now in the internet age, people have to protect their image not only in person but online.

People have little control over what is posted about them online, and once it’s there it is difficult to get rid of. A negative online profile/image can have an adverse effect on your professional and personal life. This problem has given birth to a new field known as online reputation management. In this burgeoning profession, IT specialists enhance the positive aspects about you online and diminish the negatives. How is this done?

The management firm will ensure that any dirt on you does not come up on page one of the search results while the best things about you will make it to the top. There are some firms, however, that deliberately publish negative information about you, then charge a fee to remove it. Online reputation management firms try to combat this. In any case there are some things you can do on your own to safeguard your online image.

You can make sure that you contribute as much as possible to your own online reputation by posting your accomplishments. It doesn’t have to be done on a daily basis, just a few times each month.

Minimise your use of Facebook. Be careful about what you say and what sorts of pictures are posted. If you do use Facebook alot then make good use of the privacy settings. Be careful in your conversations with people on any social media site. Whatever is meant to be private should stay private.

If you want to learn more or would like to have a consultation then you can visit the website of PTI on their page dedicated to online reputation management. They will be happy to work with you to get an online makeover. It is better to take action not to prevent a problem than try to fix it later on.